What’s the Difference Between ‘Insure’ and ‘Ensure’?

Gee, thanks for asking! Here at Howard Webb we pride ourselves on making sure YOU know as much as we know, that way you can be fully covered to your liking and needs. 

Let’s just dive right into it, shall we?

Insure: V –

1. to arrange for compensation in the event of damage to or loss of (property), or injury to or the death of (someone), in exchange for regular advance payments to a company or government agency.
2. secure or protect someone against (a possible contingency).

Ensure: V –

to make certain that (something) shall occur or be the case.

In short, these two words find themselves being known as “homophones”, a set of words that are spelled different, sound the same, and have different meanings. Did I forget to mention that I majored in Writing through the English department in my undergrad? Oops!

Anyways, let’s get back into how these often get mixed up in the insurance world! 

“Insure” is the term we would use to break down how you, your family, your business, your home, your auto, and your recreational vehicles would be covered by insurance. I.e., you have a million dollar policy on your small gym to protect you and the business if anyone were to hurt themselves while on your premises. Easy enough to understand, right? You’re such a pro at this!

“Ensure” is the term we use to let you know that we have your back, we can be trusted, and we’re going to look out for you when push comes to shove. I.e., you purchase a life insurance policy through our company, and we’re going to make sure that you get the exact coverage you need, and want, because we want nothing more than for you and your loved ones to be safe and happy. 

In essence, we ensure that you will be properly insured if you choose us to cover you!

We hope this cleared up any questions or confusion you may have had, or simply taught you something new today! As always, we’re here for you – call, (765) 644-8847, or email, quotes@howardwebbins.com, today to discuss your options and any questions you may have regarding your insurance plan! 

Article written by contract writer and digital media coordinator: Candace Cox. You can reach her at socials@howardwebbins.com or candacecox96@gmail.com.